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See the signs before your competitors move.

White-label competitor intelligence for agencies, for any market. It watches their sites, tells you what changed in plain English, and only pings you when it matters.

Canva raised Teams pricing and cut the included seats from 5 to 3Adobe's homepage headline now leads with commercially safe AIFigma announced a website builder that publishes directly from design filesAffinity moved to a free core app with paid AI features through Canva Pro

Every change gets a sign and a score.

Sample data from a creative software profile.

  • 5
    Canva
    Pricing. Raised Teams pricing and cut the included seats from 5 to 3.
  • 4
    Adobe
    Messaging. Homepage headline now leads with commercially safe AI.
  • 4
    Figma
    Product. Announced a website builder that publishes directly from design files.
  • 5
    Affinity
    Pricing. Moved to a free core app with paid AI features through Canva Pro.

Three reasons teams switch

Signal over noise

You only hear about changes that matter.

False alerts are the top complaint about competitor tracking tools. We ignore dates, cookie banners, rotating testimonials, and failed page loads. Every real change gets a 1 to 5 score and a one-line reason. Thumbs-down a few noisy changes and we stop showing that pattern.

Setup in minutes

Describe your market. We do the rest.

Type something like “creative software.” We suggest competitors, check their websites, find their pricing, blog, careers, and press pages, and start watching. Most people go from signup to a working profile in under two minutes.

Built for agencies

One login, every client, each with their own branded view.

Make a workspace per client. Add your client's logo and colors, give them a read-only login, and send weekly reports that look like they came from you. Share links work without an account.

Works for any market

If you have competitors, it works. Software is just one of them.

  • SaaS
  • Consumer brands
  • Restaurants
  • Retail
  • E-commerce
  • Music
  • Entertainment
  • B2B services
  • Fintech
  • Healthcare
  • Education
  • Travel

See examples for restaurants, consumer brands, and music.

Why Kizashi?

It means a sign, the first hint of change, like the first green shoot before spring shows up. That's what you get here: the early hint, before it's obvious to everyone else.

How it works

  1. 1Describe what you watchA market, a product, or a brand. In your own words.
  2. 2Confirm competitors and pagesAI suggestions, real domains, pages found automatically.
  3. 3Get the signalScored changes, battlecards, and a weekly “what mattered” report.

Set up your first profile

Describe a market and Kizashi suggests who to watch. Most people are set up in about two minutes.